As a Content Manager, you will be the driving force planning and executing the content and monetization strategy. We are looking for a content marketer who will play a key role in the development of the overall content strategy to align with Veggieman’s brand.We are looking for a Content Manager who possesses the ability to think both creatively and analytically. As a content manager, you will bring a passion for crafting compelling editorial content and the analytical skills to ensure it is delivered as effectively as possible. You will own content creation efforts and drive our content strategy to elevate the brand and amplify awareness for Veggieman.com

Develop content strategy aligned with short-term and long-term marketing targets
Responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content
Collaborate with marketing and design teams to plan and develop site content, style and layout to enhance PR/Marketing/Advertising/Sales effectiveness
Explore ways to repurpose existing content throughout the site
Own content distribution to online channels and craft content for blog posts, press releases, email newsletters, landing pages, SMS, social media (Instagram, Youtube), etc
Monitor website traffic and analyze users engagement metrics from different marketing channels to refine and improve marketing campaigns
Create editorial calendars with a focus on ensuring quality and timely delivery
Distill technical or complex information into more easily digestible content for use across various platforms.
Responsible for updating content on the website
Organize and coordinate writers and ensure proper execution and delivery of materials
Oversee any needed internal and external approvals process for press releases and content
Lead and develop overall content strategy to ensure a consistent brand, voice and editorial style across
Optimize content according to SEO
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention

REQUIREMENTS

At least 3-5 years of professional experience in content management or editorial, preferably for Wellness & Health industry or Children’s sector
Experience with social media management
Basic technical knowledge of HTML and web publishing (Wordpress, Shopify, etc)
Experience writing and editing both long- and short-form pieces
Excellent writing & editing skills across various content styles
Creativity and the ability to develop original content that provokes engagement
Adept at SEO best practices and keyword selection
Strong skills in data analysis
Candidates should be comfortable in a startup environment where they can have far greater responsibility and impact
Video meetings required

NICE TO HAVES

Start-up experience a plus!

BENEFITS & PERKS

Flexibility: Remote with a high level of autonomy and accountability
Purpose: Join in the success of an early-stage startup by driving performance and building out new processes
Career Path: This role would eventually develop into an editorial/content director for candidates interested in careers in Content Marketing.

Veggieman.com

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